NOIZ is an AI+blockchain ad exchange network providing transparent data to online advertisers and publishers, giving control of personal information back to consumers — improving their online user experience — and empowering social impact organizations.
The NOIZ Impact
NOIZ is helping people secure their online data, and in doing so, is solving the ad fraud crisis of the digital ad industry and giving consumers greater control of their online experience. The NOIZ network also includes social impact projects, so as advertisers, publishers and consumers interact within the NOIZ ad exchange, part of the token flow will be going toward NGOs, charitable organizations and CSR campaigns.
NOIZ is not only tackling the problems of ad fraud and data privacy, but also strengthening projects that aim to make the world a better place.
How NOIZ Differs
If comparing NOIZ to most current ad exchange platforms, such as Google or Facebook, NOIZ differs in that it is completely run on the blockchain technology. All data transferred across NOIZ — between advertisers, publishers, consumers and social impact organizations — is validated and secure. On the NOIZ platform, consumers choose which personal/demographic data are shared on the NOIZ platform (location, age, gender, etc.), unlike other ad exchange networks that collect this information often without the user actually knowing.
NOIZ is unique, relative to other blockchain based ad exchange networks, because each ad in the NOIZ platform will contain an AI-enabled cognitive dialogue box for consumers to converse with. This will increase engagement on ads, and to ensure spambots do not inflate this engagement data, NOIZ will use fraud prevention technology such as Run-time Execution Monitoring (REM) to filter out spambot-like actions.
NOIZ also features a voting system for consumers to rate advertisements/advertisers, publishing sites and social impact projects. Those organizations with high remarks will be rewarded as being consumer trusted, and those with low remarks will be subject to removal from the NOIZ network. This makes it so that the NOIZ network is community driven.
What also makes NOIZ truly special is it’s inclusion of social impact organizations. No other ad exchange network uses it’s system to generate donations for social good; NOIZ does.
Learn more about the NOIZ project by clicking here and stay up to date on all things NOIZ by joining the NOIZ telegram channel.
